System Emails fire on lifecycle events. Broadcasts go out from a drag-and-drop composer. Segments and Tags — defined once — target every send, badge filter, and report. One audience, defined once.
Registration confirmed. Membership renewed. Card declined. Attendee cancelled. Certificate ready. Each template lives in the System Emails registry — default-ON when the body works without per-event editing, default-OFF when it needs operationally bespoke content the registrar must fill in.

Broadcasts handle cold outreach and one-off announcements — recipients don't have to exist in the system yet. Composed and sent by a staff user from a drag-and-drop block editor, with merge tags, brand colors, mobile preview, and scheduling built in.

Define a Segment once — "Members who attended in 2025 and haven't renewed yet" — and reuse it everywhere: Broadcasts, push notifications, badge print filters, reports. Tags layer on top for ad-hoc grouping.

30-minute walkthrough. We'll show you the System Emails registry, the broadcast composer, and Segments — on real data.